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About us

Luella is a woman-owned brand of cute and clever tees and accessories focusing on girl power, body positivity, and self love. Founded in 2016. Based out of Austin, Texas. 

Luella [lou-el-ah], not Shop Luella. 

Best of Austin 2017 Winner

Follow @shop.luella on instagram for daily updates, new releases, contests, exclusive sales, and more!